How to Get and Maintain Your Ideal Google Ranking With HowdWeDo
One of the core features of HowdWeDo is the ability to keep negative feedback private. If customers leave a review below four stars, our system captures the feedback while allowing your business to take action and turn a dissatisfied customer into a satisfied one.
Knowing this, it can be tempting to silence all your critics and make your Google Reviews page a clean sheet of glowing, 5-star reviews.
But just because you have the power to block negative reviews, should you always use it? That’s what we’ll discuss in today’s blog post.
Is There Such a Thing as Too Perfect?
If something looks too good to be true, it probably is. While we’ve all heard this adage before, it still rings true. Especially, it turns out, regarding your business’s online reputation. Companies with a Google Review score above 4.5 sell fewer goods or services than those with a score between 4.2-4.5. This finding held across various business sectors—but why?
Fig. 1. Graph found at “From Reviews to Revenue: How Star Ratings and Review Content Influence Purchase”
Well, it’s rather simple: anything above a 4.5 is seen as “too good to be true” by consumers. They don’t trust a brand with only positive reviews; in fact, 82% of shoppers specifically seek out negative feedback. That’s why it’s so important to capitalize on your negative reviews. Respond professionally, promptly, and personally. If a customer got the wrong item, promptly send them the correct one. If they’re unhappy with a service provided, offer to fix any issues free of charge.
In effect, show that, even at your “worst,” your company is better than your competition. Show that you and your team are willing to go the extra mile and provide exceptional customer service.
After all, most consumers reason that if your business helps a disgruntled customer, you’ll help them out, too.
Then Why Block Negative Reviews? A Multistep Process
Well, because not all your reviews will come through HowdWeDo. If someone is angry with your business, they won’t wait for a text or email asking them to leave feedback. They will go directly to your Google business profile.
At any rate, the whole purpose of HowdWeDo is not to silence your dissatisfied customers but to improve your online reputation. Our automated review collection process is designed to boost your Google Reviews score quickly and efficiently; eliminating negative reviews as you strive to raise your business’s overall score will go a long way to reaching that 4.2-4.5 sweet spot.
The Next Step
But you can’t just sit on your laurels once you’ve got where you want to be. You’ve got maintenance to do. This includes regularly posting on social media, responding to all positive and negative feedback, and carefully managing your Google Review score to maximize ROI. In short, managing your business’s online reputation is a never-ending task.
And that’s where HowdWeDo comes in. By using HowdWeDo, you can manage all your business’s profiles and accounts in one spot, reply promptly to all feedback, send out unlimited review requests, and much more.
If you want to see what HowdWeDo can do for your business, contact us today to schedule a short demo, or check out this video to learn more.